#bemorebird is our campaign for this year. When asked, 80% of the millennials we spoke to stated they would rather work for a man than a woman. This made our hearts sink… Women as bosses were described as ‘bitchy’, ‘mean’, ‘overly demanding’ and ‘unrealistic’.

We did some soul searching and had to admit, we had at times described female bosses in these terms ourselves.
Why do we do that when male bosses can be equally difficult? Why do many women default to using derogatory terms in response? We believe that women should in the first instance help other women and we are calling for all women to pay attention to how they describe each other, especially when annoyed.

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